Author: Liana "Li" Evans

Understanding that tactics are not strategy is vital for a team’s success. However, for a business to be truly successful,…

Engaging with your base can be a pretty scary proposition. Companies and politicians have egos. It’s difficult to hear from consumers…

It’s tough, isn’t it? This new world of marketing? Tweet this, Instagram that? What if I just want my…

Are “Clicks” Really Equal to “Shares”? This seems to be a perplexing question a lot of marketers are asking today….