My Blog Posts

2016 16/Sep
Social Media Analytics

In the last 8 to 10 years Social Media Marketing has grown and matured.  It use to be marketers were beholden to the number of followers or retweets they received as a point of measurable analytics.  That’s no longer the case.  Social Media Marketing efforts, as I’ve stated for years, need deeper accountability.  Engagement and […]

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2016 13/Mar
Linked In Connection Request Spam

It’s inevitable in any social network, you’re going to get spam.  Whether its emails within the network, or requests for connections, companies and individuals are still under the impression that fake profiles lead to better ranking in search engines, more traffic and engagement.  The issue here is that in social media, to garner the benefit […]

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2016 4/Jan
Become Valuable

The race is on to stand out and above the competition and it’s not just your direct competitors you are competing with anymore.  Thanks to social networks and blogging platforms, there are literally millions of content creators globally and being able to bubble up to the top can seem like a daunting task. While you […]

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2015 23/Nov
Who Should Be Your Social Media Team

Customer Service, Marketing, Public Relations & Communications, IT or perhaps an outsourced agency are all options a company can consider when making the decision who should oversee, implement and measure the company’s social media strategy.  While there are many schools of thoughts and a most recent survey by The Creative Group (TCG) suggests more companies prefer […]

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2015 12/Oct
Working with Purpose

Understanding that tactics are not strategy is vital for a team’s success. However, for a business to be truly successful, it’s leaders must be able to convey purpose.  Without purpose how does any team understand what you are strategizing for?   More importantly, how do your customers understand the value you bring to their lives? […]

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2015 25/Jun
Clicks & Likes vs. Sharing

Are “Clicks” Really Equal to “Shares”? This seems to be a perplexing question a lot of marketers are asking today.  Clicks do indicate an action, as does a share, does it not?  The answer can be more complex than just looking at the action of clicking and sharing. Sure, both require that your hand reaches […]

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2012 16/Apr

We all want to be liked, right?  We need to feel that sense of community and when someone likes us, that makes us feel like we belong to something greater.  Its the same in social media communities as well.  As individuals we want to know that what we are sharing, people are finding valuable enough to share […]

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2011 7/Dec

In marketing it’s all about making connections.  Products and services to messages, facts to value propositions, companies to potential customers these connections are all vital to having you marketing strategies succeed .  Marketers generally assume that the messages they devise will be easily understood by customers and that they will be able to make the […]

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2011 30/Nov

I was both appalled an intrigued this week about the story that took off like wildfire in the press where a high school senior dared to tweet her negative opinion about a government official, in this case, the governor of Kansas, Sam Brownback.  The article on CNN, “The girl who dared to tweet about Gov. […]

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