Liana "Li" Evans

Customer Experience Consultant

Digital Transformation Strategist

Adobe Subject Matter Expert

Liana "Li" Evans

Customer Experience Consultant

Digital Transformation Strategist

Adobe Subject Matter Expert

Tag: measurement

October 19, 2015 Is Direct Attribution a Myth?

When I start thinking about direct attribution when it comes to Digital Marketing, a song creeps into my brain ……..

June 25, 2015 Click vs Share: What’s More Valuable?

Are “Clicks” Really Equal to “Shares”? This seems to be a perplexing question a lot of marketers are asking today….

April 16, 2012 What’s the Value of a Like?

We all want to be liked, right?  We need to feel that sense of community and when someone likes us,…