My Blog Posts

2016 16/Sep
Social Media Analytics

In the last 8 to 10 years Social Media Marketing has grown and matured.  It use to be marketers were beholden to the number of followers or retweets they received as a point of measurable analytics.  That’s no longer the case.  Social Media Marketing efforts, as I’ve stated for years, need deeper accountability.  Engagement and […]

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2015 5/Oct
Achieving Digital Marketing Clarity

It’s tough, isn’t it?  This new world of marketing?  Tweet this, Instagram that?   What if I just want my potential customer just to call me for services, do I really need to be on Blab.IM?  Do I need to create a board on Pinterest?  Share videos on Facebook? What about Vine…do I really need […]

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2012 1/Aug

Since the concept of Search Engine Optimization (SEO) and Pay Per Click (PPC) have become such a prominent force in the online marketing world because they can be measured through analytics by seeing the Click to Conversion ratios, companies have become very focused on this to decide whether a program is successful or it failed. […]

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2012 22/May

What is a marketing success?  What is a marketing failure? When it comes to social media  and integrated marketing, unless you have a plan to measure what your are doing how will you know?  There’s a lot to be said about knowing where your audience is, understanding how they talk about you, planning your social media strategy, getting […]

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2012 20/Apr

Buzz Monitoring Tools Help You Integrate Your Online Marketing Strategies There are a lot of tools out there on the market that can help marketers understand what’s going on in the world around them, particularly online.  Buzz monitoring and the tools you need to use to monitor the key words and key phrases that are […]

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2012 16/Apr

We all want to be liked, right?  We need to feel that sense of community and when someone likes us, that makes us feel like we belong to something greater.  Its the same in social media communities as well.  As individuals we want to know that what we are sharing, people are finding valuable enough to share […]

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