My Blog Posts

2011 9/Oct

*  This is a partial reprint of Liana Li Evans’ previously published ClickZ article Before you decide to implement any tactic in social media, the first question you should ask is “Why?” Why should I have a Facebook page? Why should I have a Twitter account? Too many times I’ve run into companies asking why their social […]

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2011 23/Sep

Lately the team here at Da Li Social Integrated Marketing has been getting a lot of questions about “What is Foursquare?”  We’ve been compiling a lot of posts about Foursquare and other location based marketing / geo-social networking site and communities and highlighting how businesses of just about any size can take advantage of these […]

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2011 26/Aug

Last week I was a speaker at SES San Francisco on the audience choice “Like Me” panel.  The panel discussed the intricacies of viral marketing and the fallacies around it.  Viral Marketing is not really something that is cookie cutter in nature.  Most of the time the nature of a video, game or even fanpage or twitter […]

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2011 5/Aug

*This is a partial reprint of Liana Li Evans’ article from ClickZ With the exponential growth of Foursquare over the past year, there’s a reason why Facebook is rushing to capitalize on the mobile advertising with its own geo-social networking feature, “Places.” The opportunity is great for small businesses if they can harness interested Facebook […]

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2011 28/Jul

On Monday July 25th, 2011 I had the gracious opportunity to be in Philadelphia’s NBC 10‘s  studios  for taping a segment that appeared on the Wednesday July 27th, 2011 airing of The 10! Show.  The segment highlighted my book, Social Media Marketing:  Engaging Strategies for Facebook, Twitter & Other Social Media, and with Bill Henley I […]

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2010 6/Jul
Don't Continue to "Feed the Trolls"

*This content was previously published on Social Conversations in July 2010.  Social conversations was a product of Serengeti Communications which closed in 2012. This post is part of a series entitled The Community Building Series.  This week’s topics revolve around Managing a Community. Dealing with the negative can be a pretty scary proposition for any […]

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2010 6/Jul
Building Solid Social Media Relationships

*This content was previously published on Social Conversations in July 2010.  Social conversations was a product of Serengeti Communications which closed in 2012. This post is part of a series entitled The Community Building Series.  This week’s topics revolve around Managing a Community. Whether you are just beginning to build a social media community, trying […]

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2010 2/Jul
Learn the Rules of the Community's Road

*This content was previously published on Social Conversations in July 2010.  Social conversations was a product of Serengeti Communications which closed in 2012 This post is part of a series entitled The Community Building Series.  This week’s topics revolve around Building a Community. We’ve covered some pretty basic concepts that companies and marketers need to consider […]

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2010 1/Jul
Are You Being Transparent with Your Intentions?

*This content was previously published on Social Conversations in July 2010.  Social conversations was a product of Serengeti Communications which closed in 2012. This post is part of a series entitled The Community Building Series.  This week’s topics revolve around Building a Community. Transparency can have many levels and if you are a company that is […]

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2010 28/Jun
Building a Community Requires Leadership

*This content was previously published on Social Conversations in June 2010.  Social conversations was a product of Serengeti Communications which closed in 2012 This week starts our brand new series of thoughts on social media marketing in the area of Community Building.  Over the next three weeks, we’re going to feature pieces on: Building a Community […]

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