Liana "Li" Evans

Customer Experience Consultant

Digital Transformation Strategist

Adobe Subject Matter Expert

Liana "Li" Evans

Customer Experience Consultant

Digital Transformation Strategist

Adobe Subject Matter Expert

Author: Liana "Li" Evans

November 18, 2015 Omni-Channel vs Multi-Channel Marketing: What’s The Difference?

Omnichannel verses Multichannel Marketing:  Customer Experience vs. Marketing Messages With the rapid rise of paths and access points in the customer…

November 5, 2015 Upping the Analytics Ante: Adobe Acquires Comscore’s ‘DAX’ Digital Analytix

If there’s ever been a clearer sign of the importance of understanding your audience, look to today’s announcement by Adobe…

October 19, 2015 Is Direct Attribution a Myth?

When I start thinking about direct attribution when it comes to Digital Marketing, a song creeps into my brain ……..