Liana "Li" Evans

Customer Experience Consultant

Digital Transformation Strategist

Adobe Subject Matter Expert

Liana "Li" Evans

Customer Experience Consultant

Digital Transformation Strategist

Adobe Subject Matter Expert

Tag: analytics

April 15, 2019 Are You in Blissful KPI Ignorance?

Visits, Bounce Rates, Page Views and Marketing Campaign Data? ✅Check ✅Check ✅Check ✅Check! I got that!  I’m delivering that to…

September 16, 2016 5 Social Media Analytics Trends You Need To Pay Attention -> Now

In the last 8 to 10 years Social Media Marketing has grown and matured.  It use to be marketers were…

November 5, 2015 Upping the Analytics Ante: Adobe Acquires Comscore’s ‘DAX’ Digital Analytix

If there’s ever been a clearer sign of the importance of understanding your audience, look to today’s announcement by Adobe…

August 1, 2012 Social Media Doesn’t Always Lead to Instant Click Conversions

Since the concept of Search Engine Optimization (SEO) and Pay Per Click (PPC) have become such a prominent force in…