My Blog Posts

2012 11/May

Next to taxes and death, change is the only thing in this world that is certain.  As the tides of the internet push and pull and the whims of social media community members ebb and flow, so does the popularity, web site traffic, interest and buzz around tools, applications and sites in social media.  Even […]

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2010 25/May
4 Pillars of Social Media: Research, Strategy, Engagement & Measurement

*This content was previously published on Social Conversations in May 2010.  Social conversations was a product of Serengeti Communications which closed in 2012. I get a lot of questions about how I approach Social Media Marketing. The team here at Serengeti Communications has a very methodical approach, we like to ensure a solid foundation for every strategy […]

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2009 12/Aug
Create Your Own Social Strategy, Don't Be Part of the Flock

*This content was previously published on Social Conversations in August 2009.  Social conversations was a product of Serengeti Communications which closed in 2012. With all the hype around so many different types of social media marketing tactics, from Twitter to Friend Feed, it’s tough not to automatically fall into the trap of the “ooooh, we need […]

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