My Blog Posts

2015 5/Nov
Adobe Acquires Comscore DAX Technologies

If there’s ever been a clearer sign of the importance of understanding your audience, look to today’s announcement by Adobe that it is acquiring Comscore’s technology – commonly called DAX – Digital Analytix. In a world where marketing channels are constantly changing and blurring lines, such as Social with Local with Mobile, it’s now more […]

Keep Reading
0
2011 30/Nov

I was both appalled an intrigued this week about the story that took off like wildfire in the press where a high school senior dared to tweet her negative opinion about a government official, in this case, the governor of Kansas, Sam Brownback.  The article on CNN, “The girl who dared to tweet about Gov. […]

Keep Reading
0
2011 28/Jul

On Monday July 25th, 2011 I had the gracious opportunity to be in Philadelphia’s NBC 10‘s  studios  for taping a segment that appeared on the Wednesday July 27th, 2011 airing of The 10! Show.  The segment highlighted my book, Social Media Marketing:  Engaging Strategies for Facebook, Twitter & Other Social Media, and with Bill Henley I […]

Keep Reading
0
2009 13/Nov
Rupert Murdoch

*This content was previously published on Social Conversations in November 2009.  Social conversations was a product of Serengeti Communications which closed in 2012. Rupert Murdoch the CEO of News Corporation is really creating a bit of buzz in the Search Engine world.  Why?  Well it seems that Murdoch believes that his collection of news sites […]

Keep Reading
2009 15/Sep
Marketing Profs Twitter Survey

*This content was previously published on Social Conversations in September 2009.  Social conversations was a product of Serengeti Communications which closed in 2012. Hope that headline grabbed your attention! Especially if you are planning your entire social media strategy around the marketing tactics of Digg, StumbleUpon or MySpace, you just might want to read on. […]

Keep Reading