My Blog Posts

2015 23/Nov
Who Should Be Your Social Media Team

Customer Service, Marketing, Public Relations & Communications, IT or perhaps an outsourced agency are all options a company can consider when making the decision who should oversee, implement and measure the company’s social media strategy.  While there are many schools of thoughts and a most recent survey by The Creative Group (TCG) suggests more companies prefer […]

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2015 5/Nov
Adobe Acquires Comscore DAX Technologies

If there’s ever been a clearer sign of the importance of understanding your audience, look to today’s announcement by Adobe that it is acquiring Comscore’s technology – commonly called DAX – Digital Analytix. In a world where marketing channels are constantly changing and blurring lines, such as Social with Local with Mobile, it’s now more […]

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2015 12/Oct
Working with Purpose

Understanding that tactics are not strategy is vital for a team’s success. However, for a business to be truly successful, it’s leaders must be able to convey purpose.  Without purpose how does any team understand what you are strategizing for?   More importantly, how do your customers understand the value you bring to their lives? […]

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2012 11/May

Next to taxes and death, change is the only thing in this world that is certain.  As the tides of the internet push and pull and the whims of social media community members ebb and flow, so does the popularity, web site traffic, interest and buzz around tools, applications and sites in social media.  Even […]

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2009 12/Aug
Create Your Own Social Strategy, Don't Be Part of the Flock

*This content was previously published on Social Conversations in August 2009.  Social conversations was a product of Serengeti Communications which closed in 2012. With all the hype around so many different types of social media marketing tactics, from Twitter to Friend Feed, it’s tough not to automatically fall into the trap of the “ooooh, we need […]

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