My Blog Posts

2016 16/Sep
Social Media Analytics

In the last 8 to 10 years Social Media Marketing has grown and matured.  It use to be marketers were beholden to the number of followers or retweets they received as a point of measurable analytics.  That’s no longer the case.  Social Media Marketing efforts, as I’ve stated for years, need deeper accountability.  Engagement and […]

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2012 18/Mar

Fear. Fear of Negativity. Fear of Social Media. Almost every company has it when they take one look at what’s going on in social media. The question is whether you embrace it or run from it. Fear of the unknown, of what “could” happen stops a lot of companies right in their tracks. It also has […]

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2012 11/Feb

* This is a partial reprint of Li’s ClickZ column on Integrated Marketing Small business owners are probably some of the hardest-working people I know. Constantly pressed for time, juggling and balancing priorities, trying to figure out which strategies to implement to get them closer to success – it’s hard to find time to breathe. […]

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2011 30/Nov

I was both appalled an intrigued this week about the story that took off like wildfire in the press where a high school senior dared to tweet her negative opinion about a government official, in this case, the governor of Kansas, Sam Brownback.  The article on CNN, “The girl who dared to tweet about Gov. […]

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2010 1/Jun
What Are Your Social Media Monitoring Tools?

*This content was previously published on Social Conversations in June 2010.  Social conversations was a product of Serengeti Communications which closed in 2012 Buzz monitoring and the tools you need to use to monitor the key words and key phrases that are important to any online marketing strategy whether it’s Pay Per Click (PPC), Search Engine […]

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2010 17/Feb
CNN SouthWest Air Poll

*This content was previously published on Social Conversations in February 2010.  Social conversations was a product of Serengeti Communications which closed in 2012. I try not to be one to jump on band wagons, which is why I’ve totally left the whole Google Buzz nonsense alone. That said, when I think there are other points […]

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