Customer Experience Management

May 20, 2019 6 Initiatives to Get Right with Multi-Solutions Mar-Tech Tools Stacks

The rise of Customer Experience Management (CXM) is pushing companies to adopt multi-solution mar-tech tool stacks. These mar-tech tool stacks…

April 15, 2019 Are You in Blissful KPI Ignorance?

Visits, Bounce Rates, Page Views and Marketing Campaign Data? ✅Check ✅Check ✅Check ✅Check! I got that! I’m delivering that to…

April 8, 2019 5 Foundational Elements to Audience Building (Part 1 of 2)

Managing the customer experience has become increasingly complicated. The customer’s journey becomes fragmented across marketing technologies, devices and platforms. The…

September 23, 2016 There’s No Ignoring It Anymore: Maximizing the Customer Experience Lifts ROI

Customers coming to your web and mobile properties are wanting a lot more from your company these days. In fact…