Customer Experience Management

March 8, 2016 Trump’s Personal Branding Success in Politics – He Started with Why

Regardless of your political leanings, there is something unmistakable about the Donald J. Trump Phenomena in this 2016 primary election…

December 1, 2015 Data Driven Marketing: Maximizing Personalization Efforts

Data-Driven Marketing (DDM) refers to gathering or acquiring, analyzing and applying information about customer and consumer wants, needs, context, behavior…