Liana "Li" Evans

Customer Experience Consultant

Digital Transformation Strategist

Adobe Subject Matter Expert

Liana "Li" Evans

Customer Experience Consultant

Digital Transformation Strategist

Adobe Subject Matter Expert

Tag: strategy

October 12, 2015 Beyond Strategy: Marketing With Purpose & Value

Understanding that tactics are not strategy is vital for a team’s success. However, for a business to be truly successful,…

June 25, 2015 Click vs Share: What’s More Valuable?

Are “Clicks” Really Equal to “Shares”? This seems to be a perplexing question a lot of marketers are asking today….