My Blog Posts

2012 11/Feb

* This is a partial reprint of Li’s ClickZ column on Integrated Marketing Small business owners are probably some of the hardest-working people I know. Constantly pressed for time, juggling and balancing priorities, trying to figure out which strategies to implement to get them closer to success – it’s hard to find time to breathe. […]

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2012 16/Jan

*  This is a partial reprint of Liana Li Evans’ previously published ClickZ article There’s a panel at SES that usually ends up drawing a packed house. “SEO is Dead! Long Live SEO” never fails to impress the audience, especially with all the cries that “Social media is now ‘king.’” As I am primarily a social media marketer, but […]

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2011 9/Oct

*  This is a partial reprint of Liana Li Evans’ previously published ClickZ article Before you decide to implement any tactic in social media, the first question you should ask is “Why?” Why should I have a Facebook page? Why should I have a Twitter account? Too many times I’ve run into companies asking why their social […]

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2011 5/Aug

*This is a partial reprint of Liana Li Evans’ article from ClickZ With the exponential growth of Foursquare over the past year, there’s a reason why Facebook is rushing to capitalize on the mobile advertising with its own geo-social networking feature, “Places.” The opportunity is great for small businesses if they can harness interested Facebook […]

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