My Blog Posts

2015 23/Nov
Who Should Be Your Social Media Team

Customer Service, Marketing, Public Relations & Communications, IT or perhaps an outsourced agency are all options a company can consider when making the decision who should oversee, implement and measure the company’s social media strategy.  While there are many schools of thoughts and a most recent survey by The Creative Group (TCG) suggests more companies prefer […]

Keep Reading
0
2015 18/Nov
Multichannel vs Omnichannel Marketing

Omnichannel verses Multichannel Marketing:  Customer Experience vs. Marketing Messages With the rapid rise of paths and access points in the customer journey, the available ‘screens’ that customers can consume content on and the numerous channels businesses can engage on, marketing teams are faced with a vast array of choices when putting together their marketing strategies. It’s […]

Keep Reading
1
2015 5/Nov
Adobe Acquires Comscore DAX Technologies

If there’s ever been a clearer sign of the importance of understanding your audience, look to today’s announcement by Adobe that it is acquiring Comscore’s technology – commonly called DAX – Digital Analytix. In a world where marketing channels are constantly changing and blurring lines, such as Social with Local with Mobile, it’s now more […]

Keep Reading
0