My Blog Posts

2016 16/Sep
Social Media Analytics

In the last 8 to 10 years Social Media Marketing has grown and matured.  It use to be marketers were beholden to the number of followers or retweets they received as a point of measurable analytics.  That’s no longer the case.  Social Media Marketing efforts, as I’ve stated for years, need deeper accountability.  Engagement and […]

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2016 13/Mar
Linked In Connection Request Spam

It’s inevitable in any social network, you’re going to get spam.  Whether its emails within the network, or requests for connections, companies and individuals are still under the impression that fake profiles lead to better ranking in search engines, more traffic and engagement.  The issue here is that in social media, to garner the benefit […]

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2016 4/Jan
Become Valuable

The race is on to stand out and above the competition and it’s not just your direct competitors you are competing with anymore.  Thanks to social networks and blogging platforms, there are literally millions of content creators globally and being able to bubble up to the top can seem like a daunting task. While you […]

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2015 1/Dec
DataDriven Marketing Cloud

Data-Driven Marketing (DDM) refers to gathering or acquiring, analyzing and applying information about customer and consumer wants, needs, context, behavior and motivations (think of this as the customer journey). Putting together an integrated data driven marketing strategy can be an overwhelming task because their are so many options not just what to measure (KPIs), but […]

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2015 23/Nov
Who Should Be Your Social Media Team

Customer Service, Marketing, Public Relations & Communications, IT or perhaps an outsourced agency are all options a company can consider when making the decision who should oversee, implement and measure the company’s social media strategy.  While there are many schools of thoughts and a most recent survey by The Creative Group (TCG) suggests more companies prefer […]

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2015 18/Nov
Multichannel vs Omnichannel Marketing

Omnichannel verses Multichannel Marketing:  Customer Experience vs. Marketing Messages With the rapid rise of paths and access points in the customer journey, the available ‘screens’ that customers can consume content on and the numerous channels businesses can engage on, marketing teams are faced with a vast array of choices when putting together their marketing strategies. It’s […]

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2015 5/Nov
Adobe Acquires Comscore DAX Technologies

If there’s ever been a clearer sign of the importance of understanding your audience, look to today’s announcement by Adobe that it is acquiring Comscore’s technology – commonly called DAX – Digital Analytix. In a world where marketing channels are constantly changing and blurring lines, such as Social with Local with Mobile, it’s now more […]

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