Liana "Li" Evans

Customer Experience Consultant

Digital Transformation Strategist

Adobe Subject Matter Expert

Liana "Li" Evans

Customer Experience Consultant

Digital Transformation Strategist

Adobe Subject Matter Expert

Research & Strategy

September 16, 2016 5 Social Media Analytics Trends You Need To Pay Attention -> Now

In the last 8 to 10 years Social Media Marketing has grown and matured.  It use to be marketers were…

February 24, 2016 Understanding Engagement: How Facebook Made Counting Likes – Irrelevant

The Need to Stop Counting Likes, Starts Now. Facebook has once again changed the playing field. Counting how many “Likes”…

November 23, 2015 Who Should Handle Your Company’s Social Media Engagement Strategy?

Customer Service, Marketing, Public Relations & Communications, IT or perhaps an outsourced agency are all options a company can consider…

May 14, 2012 Social Media Marketing is an Investment, Not a “Free” Marketing Channel

Free Marketing Tools Are Great! Who Doesn’t Love “Free”? Social Media is a free marketing tool, isn’t it? In the very basic…