My Blog Posts

2016 16/Sep
Social Media Analytics

In the last 8 to 10 years Social Media Marketing has grown and matured.  It use to be marketers were beholden to the number of followers or retweets they received as a point of measurable analytics.  That’s no longer the case.  Social Media Marketing efforts, as I’ve stated for years, need deeper accountability.  Engagement and […]

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2015 23/Nov
Who Should Be Your Social Media Team

Customer Service, Marketing, Public Relations & Communications, IT or perhaps an outsourced agency are all options a company can consider when making the decision who should oversee, implement and measure the company’s social media strategy.  While there are many schools of thoughts and a most recent survey by The Creative Group (TCG) suggests more companies prefer […]

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2012 11/May

Next to taxes and death, change is the only thing in this world that is certain.  As the tides of the internet push and pull and the whims of social media community members ebb and flow, so does the popularity, web site traffic, interest and buzz around tools, applications and sites in social media.  Even […]

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2012 20/Apr

Buzz Monitoring Tools Help You Integrate Your Online Marketing Strategies There are a lot of tools out there on the market that can help marketers understand what’s going on in the world around them, particularly online.  Buzz monitoring and the tools you need to use to monitor the key words and key phrases that are […]

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2012 13/Apr

* This is a partial reprint of Li’s ClickZ column on Integrated Marketing Mark Twain once wrote in a letter in 1897, “…the report of my death was an exaggeration.” This too can be said of email with so many experts proclaiming its demise. The reality is, email marketing isn’t dying just yet, but it is changing. It’s becoming more efficient, […]

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2012 11/Feb

* This is a partial reprint of Li’s ClickZ column on Integrated Marketing Small business owners are probably some of the hardest-working people I know. Constantly pressed for time, juggling and balancing priorities, trying to figure out which strategies to implement to get them closer to success – it’s hard to find time to breathe. […]

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2011 7/Dec

In marketing it’s all about making connections.  Products and services to messages, facts to value propositions, companies to potential customers these connections are all vital to having you marketing strategies succeed .  Marketers generally assume that the messages they devise will be easily understood by customers and that they will be able to make the […]

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