My Blog Posts

2015 25/Jun
Clicks & Likes vs. Sharing

Are “Clicks” Really Equal to “Shares”? This seems to be a perplexing question a lot of marketers are asking today.  Clicks do indicate an action, as does a share, does it not?  The answer can be more complex than just looking at the action of clicking and sharing. Sure, both require that your hand reaches […]

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2012 1/Aug

Since the concept of Search Engine Optimization (SEO) and Pay Per Click (PPC) have become such a prominent force in the online marketing world because they can be measured through analytics by seeing the Click to Conversion ratios, companies have become very focused on this to decide whether a program is successful or it failed. […]

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2012 16/Apr

We all want to be liked, right?  We need to feel that sense of community and when someone likes us, that makes us feel like we belong to something greater.  Its the same in social media communities as well.  As individuals we want to know that what we are sharing, people are finding valuable enough to share […]

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2010 15/Jun
Letting Go Of Your Ego - It's About Them!

*This content was previously published on Social Conversations in June 2010.  Social conversations was a product of Serengeti Communications which closed in 2012 This post is part of a series entitled The Four Pillars of Social Media.  This week’s topics revolve around the third pillar, Engagement. According to the Business.com Social Media Benchmarking Study in businesses […]

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