My Blog Posts

2010 28/Jun
Building a Community Requires Leadership

*This content was previously published on Social Conversations in June 2010.  Social conversations was a product of Serengeti Communications which closed in 2012 This week starts our brand new series of thoughts on social media marketing in the area of Community Building.  Over the next three weeks, we’re going to feature pieces on: Building a Community […]

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2010 25/Jun
Click to Conversion rarely happens in Social Media Marketing

*This content was previously published on Social Conversations in June 2010.  Social conversations was a product of Serengeti Communications which closed in 2012 This post is part of a series entitled The Four Pillars of Social Media.  This week’s topics revolve around the fourth & final pillar, Measurement. Today’s post wraps up our series on the […]

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2010 18/Jun
Be Opened Minded in Social Media Marketing Efforts

*This content was previously published on Social Conversations in June 2010.  Social conversations was a product of Serengeti Communications which closed in 2012 This post is part of a series entitled The Four Pillars of Social Media.  This week’s topics revolve around the third pillar, Engagement. At the beginning of the week I wrote a piece […]

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2010 15/Jun
Letting Go Of Your Ego - It's About Them!

*This content was previously published on Social Conversations in June 2010.  Social conversations was a product of Serengeti Communications which closed in 2012 This post is part of a series entitled The Four Pillars of Social Media.  This week’s topics revolve around the third pillar, Engagement. According to the Business.com Social Media Benchmarking Study in businesses […]

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2010 10/Jun
B2B Business Goals from B2B Magazine's 2010 Survey

*This content was previously published on Social Conversations in June 2010.  Social conversations was a product of Serengeti Communications which closed in 2012 This post is part of a series entitled The Four Pillars of Social Media.  This week’s topics revolve around the second pillar, Strategy. Marketing in Social Media is fast becoming an important piece […]

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2010 7/Jun
Can Your Strategy Handle Change?

*This content was previously published on Social Conversations in June 2010.  Social conversations was a product of Serengeti Communications which closed in 2012 This post is part of a series entitled The Four Pillars of Social Media.  This week’s topics revolve around the second pillar, Strategy. If there is one thing that is certain in this […]

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2010 1/Jun
What Are Your Social Media Monitoring Tools?

*This content was previously published on Social Conversations in June 2010.  Social conversations was a product of Serengeti Communications which closed in 2012 Buzz monitoring and the tools you need to use to monitor the key words and key phrases that are important to any online marketing strategy whether it’s Pay Per Click (PPC), Search Engine […]

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