My Blog Posts

2012 22/May

What is a marketing success?  What is a marketing failure? When it comes to social media  and integrated marketing, unless you have a plan to measure what your are doing how will you know?  There’s a lot to be said about knowing where your audience is, understanding how they talk about you, planning your social media strategy, getting […]

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2010 25/May
4 Pillars of Social Media: Research, Strategy, Engagement & Measurement

*This content was previously published on Social Conversations in May 2010.  Social conversations was a product of Serengeti Communications which closed in 2012. I get a lot of questions about how I approach Social Media Marketing. The team here at Serengeti Communications has a very methodical approach, we like to ensure a solid foundation for every strategy […]

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