My Blog Posts

2011 23/Sep

Lately the team here at Da Li Social Integrated Marketing has been getting a lot of questions about “What is Foursquare?”  We’ve been compiling a lot of posts about Foursquare and other location based marketing / geo-social networking site and communities and highlighting how businesses of just about any size can take advantage of these […]

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2011 5/Aug

*This is a partial reprint of Liana Li Evans’ article from ClickZ With the exponential growth of Foursquare over the past year, there’s a reason why Facebook is rushing to capitalize on the mobile advertising with its own geo-social networking feature, “Places.” The opportunity is great for small businesses if they can harness interested Facebook […]

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2010 6/Jul
Don't Continue to "Feed the Trolls"

*This content was previously published on Social Conversations in July 2010.  Social conversations was a product of Serengeti Communications which closed in 2012. This post is part of a series entitled The Community Building Series.  This week’s topics revolve around Managing a Community. Dealing with the negative can be a pretty scary proposition for any […]

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2010 2/Jul
Learn the Rules of the Community's Road

*This content was previously published on Social Conversations in July 2010.  Social conversations was a product of Serengeti Communications which closed in 2012 This post is part of a series entitled The Community Building Series.  This week’s topics revolve around Building a Community. We’ve covered some pretty basic concepts that companies and marketers need to consider […]

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2010 28/Jun
Building a Community Requires Leadership

*This content was previously published on Social Conversations in June 2010.  Social conversations was a product of Serengeti Communications which closed in 2012 This week starts our brand new series of thoughts on social media marketing in the area of Community Building.  Over the next three weeks, we’re going to feature pieces on: Building a Community […]

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2010 18/Jun
Be Opened Minded in Social Media Marketing Efforts

*This content was previously published on Social Conversations in June 2010.  Social conversations was a product of Serengeti Communications which closed in 2012 This post is part of a series entitled The Four Pillars of Social Media.  This week’s topics revolve around the third pillar, Engagement. At the beginning of the week I wrote a piece […]

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2010 8/Apr

*This content was previously published on Social Conversations in April 2010.  Social conversations was a product of Serengeti Communications which closed in 2012. While at Search Engine Strategies in New York last month, Web Pro News did a live interview with me about Social Media Marketing Strategies and what you need to figure into it […]

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