My Blog Posts

2009 29/Dec
Right or Wrong? Ghost Tweeting, Is It Ethical?

*This content was previously published on Social Conversations in December 2009.  Social conversations was a product of Serengeti Communications which closed in 2012. First a Little About the “Ethics” of Ghost Tweeting…. While at Search Engine Strategies Chicago I was interviewed by Web Pro News about the panel that I spoke on about Social Media and […]

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2009 15/Dec
Have You Put Together a Social Media Marketing Measurement Plan?

*This content was previously published on Social Conversations in December 2009.  Social conversations was a product of Serengeti Communications which closed in 2012. What is success?  What is failure? When it comes to social media marketing, unless you have a plan to measure what your are doing how will you know?  There’s a lot to […]

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2009 20/Oct
Avinash Kaushik at eMetrics

*This content was previously published on Social Conversations in October 2009.  Social conversations was a product of Serengeti Communications which closed in 2012. While attending the eMetrics conference in the Washtington, DC area, Google’s Analytics Evangelist,Avinash Kaushik announced a whole slew of new features being applied to Google Analytics.  From my take on it from […]

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2009 18/Aug
People Centered Not Keyword Centered

*This content was previously published on Social Conversations in August 2009.  Social conversations was a product of Serengeti Communications which closed in 2012. Last week I had the distinct pleasure of presenting on three panels and at the last minute, the honor of getting to introduce Thursday’s keynote speaker, Charlene Li.  As an avid fan […]

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