My Blog Posts

2015 23/Nov
Who Should Be Your Social Media Team

Customer Service, Marketing, Public Relations & Communications, IT or perhaps an outsourced agency are all options a company can consider when making the decision who should oversee, implement and measure the company’s social media strategy.  While there are many schools of thoughts and a most recent survey by The Creative Group (TCG) suggests more companies prefer […]

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2015 19/Oct
Customer Journeys Make Direct Attribution Difficult

When I start thinking about direct attribution when it comes to Digital Marketing, a song creeps into my brain ….. A long, long time ago I can still remember how that music used to make me smile And I knew if I had my chance That I could make those people dance And maybe they’d […]

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2015 25/Jun
Clicks & Likes vs. Sharing

Are “Clicks” Really Equal to “Shares”? This seems to be a perplexing question a lot of marketers are asking today.  Clicks do indicate an action, as does a share, does it not?  The answer can be more complex than just looking at the action of clicking and sharing. Sure, both require that your hand reaches […]

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2012 11/May

Next to taxes and death, change is the only thing in this world that is certain.  As the tides of the internet push and pull and the whims of social media community members ebb and flow, so does the popularity, web site traffic, interest and buzz around tools, applications and sites in social media.  Even […]

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2012 18/Mar

Fear. Fear of Negativity. Fear of Social Media. Almost every company has it when they take one look at what’s going on in social media. The question is whether you embrace it or run from it. Fear of the unknown, of what “could” happen stops a lot of companies right in their tracks. It also has […]

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2012 16/Jan

*  This is a partial reprint of Liana Li Evans’ previously published ClickZ article There’s a panel at SES that usually ends up drawing a packed house. “SEO is Dead! Long Live SEO” never fails to impress the audience, especially with all the cries that “Social media is now ‘king.’” As I am primarily a social media marketer, but […]

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2011 28/Jul

On Monday July 25th, 2011 I had the gracious opportunity to be in Philadelphia’s NBC 10‘s  studios  for taping a segment that appeared on the Wednesday July 27th, 2011 airing of The 10! Show.  The segment highlighted my book, Social Media Marketing:  Engaging Strategies for Facebook, Twitter & Other Social Media, and with Bill Henley I […]

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2009 13/Nov
Rupert Murdoch

*This content was previously published on Social Conversations in November 2009.  Social conversations was a product of Serengeti Communications which closed in 2012. Rupert Murdoch the CEO of News Corporation is really creating a bit of buzz in the Search Engine world.  Why?  Well it seems that Murdoch believes that his collection of news sites […]

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