Liana "Li" Evans

Customer Experience Consultant

Digital Transformation Strategist

Adobe Subject Matter Expert

Liana "Li" Evans

Customer Experience Consultant

Digital Transformation Strategist

Adobe Subject Matter Expert

Tag: social media

November 23, 2015 Who Should Handle Your Company’s Social Media Engagement Strategy?

Customer Service, Marketing, Public Relations & Communications, IT or perhaps an outsourced agency are all options a company can consider…

October 19, 2015 Is Direct Attribution a Myth?

When I start thinking about direct attribution when it comes to Digital Marketing, a song creeps into my brain ……..

June 25, 2015 Click vs Share: What’s More Valuable?

Are “Clicks” Really Equal to “Shares”? This seems to be a perplexing question a lot of marketers are asking today….

May 14, 2012 Social Media Marketing is an Investment, Not a “Free” Marketing Channel

Free Marketing Tools Are Great! Who Doesn’t Love “Free”? Social Media is a free marketing tool, isn’t it? In the very basic…