My Blog Posts

2010 15/Jun
Letting Go Of Your Ego - It's About Them!

*This content was previously published on Social Conversations in June 2010.  Social conversations was a product of Serengeti Communications which closed in 2012 This post is part of a series entitled The Four Pillars of Social Media.  This week’s topics revolve around the third pillar, Engagement. According to the Business.com Social Media Benchmarking Study in businesses […]

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2010 25/May
4 Pillars of Social Media: Research, Strategy, Engagement & Measurement

*This content was previously published on Social Conversations in May 2010.  Social conversations was a product of Serengeti Communications which closed in 2012. I get a lot of questions about how I approach Social Media Marketing. The team here at Serengeti Communications has a very methodical approach, we like to ensure a solid foundation for every strategy […]

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