Liana "Li" Evans

Customer Experience Consultant

Digital Transformation Strategist

Adobe Subject Matter Expert

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Liana "Li" Evans

Customer Experience Consultant

Digital Transformation Strategist

Adobe Subject Matter Expert

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Recent Posts

6 Initiatives to Get Right with Multi-Solutions Mar-Tech Tools Stacks
Are You in Blissful KPI Ignorance?
5 Foundational Elements to Audience Building (Part 2 of 2)
5 Foundational Elements to Audience Building (Part 1 of 2)
There’s No Ignoring It Anymore: Maximizing the Customer Experience Lifts ROI

Recent Comments

Liana Li Evans – Demand Generation, Digital Marketing, Analytics & Social Media Expert – Understanding Engagement: How Facebook Made Counting Likes – Irrelevant on Beyond Strategy: Marketing With Purpose & Value
Liana Li Evans – Demand Generation, Digital Marketing, Analytics & Social Media Expert – Understanding Engagement: How Facebook Made Counting Likes – Irrelevant on Omni-Channel vs Multi-Channel Marketing: What’s The Difference?
Liana Li Evans – Digital Marketing, Analytics and Social Media Expert – Data Driven Marketing: Maximizing Personalization Efforts on Is Direct Attribution a Myth?
Liana Li Evans – Digital Marketing, Analytics and Social Media Expert – Who Should Handle Your Company’s Social Media Engagement Strategy? on Is Direct Attribution a Myth?
Liana Li Evans – Digital Marketing, Analytics and Social Media Expert – Omni-Channel vs Multi-Channel Marketing: What’s The Difference? on How Valuable Is Your Content?

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Audience Building
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Month: March 2012

March 18, 2012 Are You Afraid of Loosing Control in Social Media?

Fear. Fear of Negativity. Fear of Social Media. Almost every company has it when they take one look at what’s going…