My Blog Posts

2010 25/May
4 Pillars of Social Media: Research, Strategy, Engagement & Measurement

*This content was previously published on Social Conversations in May 2010.  Social conversations was a product of Serengeti Communications which closed in 2012. I get a lot of questions about how I approach Social Media Marketing. The team here at Serengeti Communications has a very methodical approach, we like to ensure a solid foundation for every strategy […]

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2010 8/Apr

*This content was previously published on Social Conversations in April 2010.  Social conversations was a product of Serengeti Communications which closed in 2012. While at Search Engine Strategies in New York last month, Web Pro News did a live interview with me about Social Media Marketing Strategies and what you need to figure into it […]

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