Liana "Li" Evans

Customer Experience Consultant

Digital Transformation Strategist

Adobe Subject Matter Expert

Liana "Li" Evans

Customer Experience Consultant

Digital Transformation Strategist

Adobe Subject Matter Expert

Month: October 2015

October 19, 2015 Is Direct Attribution a Myth?

When I start thinking about direct attribution when it comes to Digital Marketing, a song creeps into my brain ……..

October 12, 2015 Beyond Strategy: Marketing With Purpose & Value

Understanding that tactics are not strategy is vital for a team’s success. However, for a business to be truly successful,…