My Blog Posts

2015 19/Oct
Customer Journeys Make Direct Attribution Difficult

When I start thinking about direct attribution when it comes to Digital Marketing, a song creeps into my brain ….. A long, long time ago I can still remember how that music used to make me smile And I knew if I had my chance That I could make those people dance And maybe they’d […]

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2015 12/Oct
Working with Purpose

Understanding that tactics are not strategy is vital for a team’s success. However, for a business to be truly successful, it’s leaders must be able to convey purpose.  Without purpose how does any team understand what you are strategizing for?   More importantly, how do your customers understand the value you bring to their lives? […]

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2015 5/Oct
Achieving Digital Marketing Clarity

It’s tough, isn’t it?  This new world of marketing?  Tweet this, Instagram that?   What if I just want my potential customer just to call me for services, do I really need to be on Blab.IM?  Do I need to create a board on Pinterest?  Share videos on Facebook? What about Vine…do I really need […]

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