Liana "Li" Evans

Customer Experience Consultant

Digital Transformation Strategist

Adobe Subject Matter Expert

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Tag: web analytics

August 1, 2012 Social Media Doesn’t Always Lead to Instant Click Conversions

Since the concept of Search Engine Optimization (SEO) and Pay Per Click (PPC) have become such a prominent force in…

May 22, 2012 Do You Have a Plan for Measuring Your Social Media Marketing?

What is a marketing success? What is a marketing failure? When it comes to social media and integrated marketing, unless you…