My Blog Posts

2016 16/Sep
Social Media Analytics

In the last 8 to 10 years Social Media Marketing has grown and matured.  It use to be marketers were beholden to the number of followers or retweets they received as a point of measurable analytics.  That’s no longer the case.  Social Media Marketing efforts, as I’ve stated for years, need deeper accountability.  Engagement and […]

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2012 13/Apr

* This is a partial reprint of Li’s ClickZ column on Integrated Marketing Mark Twain once wrote in a letter in 1897, “…the report of my death was an exaggeration.” This too can be said of email with so many experts proclaiming its demise. The reality is, email marketing isn’t dying just yet, but it is changing. It’s becoming more efficient, […]

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2011 26/Aug

Last week I was a speaker at SES San Francisco on the audience choice “Like Me” panel.  The panel discussed the intricacies of viral marketing and the fallacies around it.  Viral Marketing is not really something that is cookie cutter in nature.  Most of the time the nature of a video, game or even fanpage or twitter […]

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2009 12/Aug
Create Your Own Social Strategy, Don't Be Part of the Flock

*This content was previously published on Social Conversations in August 2009.  Social conversations was a product of Serengeti Communications which closed in 2012. With all the hype around so many different types of social media marketing tactics, from Twitter to Friend Feed, it’s tough not to automatically fall into the trap of the “ooooh, we need […]

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