Lately the team here at Da Li Social Integrated Marketing has been getting a lot of questions about “What is Foursquare?”  We’ve been compiling a lot of posts about Foursquare and other location based marketing / geo-social networking site and communities and highlighting how businesses of just about any size can take advantage of these communities to help market their businesses.

These communities, especially Foursquare, offer unique opportunities to engage your most loyal customers and also at the same time, bring new foot traffic into your business.  That being said, we know that trying to get a handle on just what all is involved with marketing on Foursquare can be a time consuming task.  The information isn’t all housed in one simple area for marketers and businesses to easily read and understand what they need to do.  That’s why we created our latest eBook about Foursquare.

What is Foursquare:  A Business Guide to Location Based Marketing

What is Foursquare? A Business Guide to Location Based Marketing The free Adobe PDF eBook is free to anyone.  The eBook’s authors , Frank de Marchena and Liana “Li” Evans have compiled a list of the most frequently sought after advice and have worked it into an easy to read guide that anyone can print off and hand off to their employees so that they can start working in Foursquare right away.  From understanding what a mayor is to getting a handle on how specials and deals can help your business, this Foursquare guide can become an essential online marketing guide for any business.

Here’s a sample of what’s in the “What is Foursquare” Business Guide:

• Foursquare Basics
  • What are Geo-Social Networks & Location Based Marketing
  • What is Foursquare
  • What are Check-ins
  • Interaction with Other Social Networks
  • What are Tips & To Do’s on Foursquare
  • Foursquare’s Points System
  • Becoming a Mayor of a Foursquare Location
  • Foursquare Badges
• Harnessing Foursquare for Your Business
  • Claiming Your Establishment
  • Merchant Platform
  • Specials, Offers and Deals
  • Business Pages
    • Creating a Business Page on Foursquare
    • Managing Your Business Page
    • Custom Badges
    • Checking- in to Your Business Page as Your Business Page