*This content was previously published on Social Conversations in May 2010.  Social conversations was a product of Serengeti Communications which closed in 2012.

I get a lot of questions about how I approach Social Media Marketing. The team here at Serengeti Communications has a very methodical approach, we like to ensure a solid foundation for every strategy that we put in place for our clients. In doing that there’s four fundamental ideas, or as I call them “Pillars” that help stabilize any efforts taken into social media marketing. As a team here, we decided that we’d like to share some of our experience and knowledge with the 4 Pillars of Social Media in a series throughout the month of June. Each week, we’re going to have 2 to 3 posts on both Social Conversations and on Endless Plain about each week’s Pillar.

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  The first week we’ll be discussing the first pillar of social media marketing:Research. Those posts will be published between June 1 and June 4th, 2010

• The second week we’ll be discussing the second pillar of social media marketing:Strategy.  Those posts will be published between June 7th and June 11th, 2010
• The third week we’ll be discussing the third pillar of social media marketing:Engagement. Those posts will be published between June 14th and June 18th, 2010
• The fourth week we’ll be discussing the fourth pillar of social media marketing:Measurement. Those posts will be published between June 21st and June 25th, 2010

We’ve also designed specific training around the 4 Pillars of Social Media Marketing, with two areas of specification:  B2B and B2C.   These two types of businesses take rather different views when it comes to each one of these pillars, that’s why the training we provide to our clients addresses the specific needs of these two very distinctly different types of business.

So stop by next week when you’ll get the first edition of our Four Pillars of Social Media based around Research.