Liana "Li" Evans

Customer Experience Consultant

Digital Transformation Strategist

Adobe Subject Matter Expert

Liana "Li" Evans

Customer Experience Consultant

Digital Transformation Strategist

Adobe Subject Matter Expert

Web Analytics

August 1, 2012 Social Media Doesn’t Always Lead to Instant Click Conversions

Since the concept of Search Engine Optimization (SEO) and Pay Per Click (PPC) have become such a prominent force in…

May 22, 2012 Do You Have a Plan for Measuring Your Social Media Marketing?

What is a marketing success?  What is a marketing failure? When it comes to social media  and integrated marketing, unless you…

April 20, 2012 Buzz Monitoring Tools Can’t Tell You Everything

Buzz Monitoring Tools Help You Integrate Your Online Marketing Strategies There are a lot of tools out there on the…

April 16, 2012 What’s the Value of a Like?

We all want to be liked, right?  We need to feel that sense of community and when someone likes us,…