Liana "Li" Evans

Customer Experience Consultant

Digital Transformation Strategist

Adobe Subject Matter Expert

Liana "Li" Evans

Customer Experience Consultant

Digital Transformation Strategist

Adobe Subject Matter Expert

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April 15, 2019 Are You in Blissful KPI Ignorance?

Visits, Bounce Rates, Page Views and Marketing Campaign Data? ✅Check ✅Check ✅Check ✅Check! I got that!  I’m delivering that to…

April 9, 2019 5 Foundational Elements to Audience Building (Part 2 of 2)

In part 2 of this 2-part series on 5 Foundational Elements to Audience Building, I’ll be covering the 3 remaining…

April 8, 2019 5 Foundational Elements to Audience Building (Part 1 of 2)

Managing the customer experience has become increasingly complicated.  The customer’s journey becomes fragmented across marketing technologies, devices and platforms.  The…

September 23, 2016 There’s No Ignoring It Anymore: Maximizing the Customer Experience Lifts ROI

Customers coming to your web and mobile properties are wanting a lot more from your company these days. In fact…