My Blog Posts

2016 16/Sep
Social Media Analytics

In the last 8 to 10 years Social Media Marketing has grown and matured.  It use to be marketers were beholden to the number of followers or retweets they received as a point of measurable analytics.  That’s no longer the case.  Social Media Marketing efforts, as I’ve stated for years, need deeper accountability.  Engagement and […]

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2015 1/Dec
DataDriven Marketing Cloud

Data-Driven Marketing (DDM) refers to gathering or acquiring, analyzing and applying information about customer and consumer wants, needs, context, behavior and motivations (think of this as the customer journey). Putting together an integrated data driven marketing strategy can be an overwhelming task because their are so many options not just what to measure (KPIs), but […]

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2015 18/Nov
Multichannel vs Omnichannel Marketing

Omnichannel verses Multichannel Marketing:  Customer Experience vs. Marketing Messages With the rapid rise of paths and access points in the customer journey, the available ‘screens’ that customers can consume content on and the numerous channels businesses can engage on, marketing teams are faced with a vast array of choices when putting together their marketing strategies. It’s […]

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2015 5/Nov
Adobe Acquires Comscore DAX Technologies

If there’s ever been a clearer sign of the importance of understanding your audience, look to today’s announcement by Adobe that it is acquiring Comscore’s technology – commonly called DAX – Digital Analytix. In a world where marketing channels are constantly changing and blurring lines, such as Social with Local with Mobile, it’s now more […]

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2015 19/Oct
Customer Journeys Make Direct Attribution Difficult

When I start thinking about direct attribution when it comes to Digital Marketing, a song creeps into my brain ….. A long, long time ago I can still remember how that music used to make me smile And I knew if I had my chance That I could make those people dance And maybe they’d […]

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2015 25/Jun
Clicks & Likes vs. Sharing

Are “Clicks” Really Equal to “Shares”? This seems to be a perplexing question a lot of marketers are asking today.  Clicks do indicate an action, as does a share, does it not?  The answer can be more complex than just looking at the action of clicking and sharing. Sure, both require that your hand reaches […]

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2012 1/Aug

Since the concept of Search Engine Optimization (SEO) and Pay Per Click (PPC) have become such a prominent force in the online marketing world because they can be measured through analytics by seeing the Click to Conversion ratios, companies have become very focused on this to decide whether a program is successful or it failed. […]

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