* This is a partial reprint of Li’s ClickZ column on Integrated Marketing Small business owners are probably some of…
Liana "Li" Evans
Customer Experience Consultant
Digital Transformation Strategist
Adobe Subject Matter Expert
Liana "Li" Evans
Customer Experience Consultant
Digital Transformation Strategist
Adobe Subject Matter Expert
Research & Strategy
December 7, 2011
Making the Connection: How Duracell Misses the Mark with Daughtry Facebok Campaign
In marketing it’s all about making connections. Products and services to messages, facts to value propositions, companies to potential customers…
October 9, 2011
Research Tools For Making Great Social Media Strategies
* This is a partial reprint of Liana Li Evans’ previously published ClickZ article Before you decide to implement any tactic in…
August 26, 2011
Social Media Marketing & The Fallacy of Going Viral
Last week I was a speaker at SES San Francisco on the audience choice “Like Me” panel. The panel discussed…