Liana "Li" Evans

Customer Experience Consultant

Digital Transformation Strategist

Adobe Subject Matter Expert

Liana "Li" Evans

Customer Experience Consultant

Digital Transformation Strategist

Adobe Subject Matter Expert

Online

May 22, 2012 Do You Have a Plan for Measuring Your Social Media Marketing?

What is a marketing success?  What is a marketing failure? When it comes to social media  and integrated marketing, unless you…

May 14, 2012 Social Media Marketing is an Investment, Not a “Free” Marketing Channel

Free Marketing Tools Are Great! Who Doesn’t Love “Free”? Social Media is a free marketing tool, isn’t it? In the very basic…

May 9, 2012 Every Business is Different Especially When Dealing with Social Media Marketing

Just because the media is hyping how the biggest companies or well known celebrities are using the latest, greatest social…

May 7, 2012 Does Something “Going Viral” Spell Instant Social Media Success?

We all want to “go viral” right?  In the world of social media marketing, word of mouth marketing or link…