Fear. Fear of Negativity. Fear of Social Media. Almost every company has it when they take one look at what’s going…
Liana "Li" Evans
Customer Experience Consultant
Digital Transformation Strategist
Adobe Subject Matter Expert
Liana "Li" Evans
Customer Experience Consultant
Digital Transformation Strategist
Adobe Subject Matter Expert
Online
February 11, 2012
Small Business & Integrated Marketing Tips
* This is a partial reprint of Li’s ClickZ column on Integrated Marketing Small business owners are probably some of…
January 16, 2012
SEO Is Still Part of Social Media Marketing
* This is a partial reprint of Liana Li Evans’ previously published ClickZ article There’s a panel at SES that usually ends up drawing…
December 7, 2011
Making the Connection: How Duracell Misses the Mark with Daughtry Facebok Campaign
In marketing it’s all about making connections. Products and services to messages, facts to value propositions, companies to potential customers…