Liana "Li" Evans

Customer Experience Consultant

Digital Transformation Strategist

Adobe Subject Matter Expert

Liana "Li" Evans

Customer Experience Consultant

Digital Transformation Strategist

Adobe Subject Matter Expert

Strategy

August 1, 2012 Social Media Doesn’t Always Lead to Instant Click Conversions

Since the concept of Search Engine Optimization (SEO) and Pay Per Click (PPC) have become such a prominent force in…

May 22, 2012 Do You Have a Plan for Measuring Your Social Media Marketing?

What is a marketing success?  What is a marketing failure? When it comes to social media  and integrated marketing, unless you…

May 14, 2012 Social Media Marketing is an Investment, Not a “Free” Marketing Channel

Free Marketing Tools Are Great! Who Doesn’t Love “Free”? Social Media is a free marketing tool, isn’t it? In the very basic…

April 20, 2012 Buzz Monitoring Tools Can’t Tell You Everything

Buzz Monitoring Tools Help You Integrate Your Online Marketing Strategies There are a lot of tools out there on the…