Data Architecture & Analysis

Engaging with your base can be a pretty scary proposition. Companies and politicians have egos. It’s difficult to hear from consumers…

It’s tough, isn’t it? This new world of marketing? Tweet this, Instagram that? What if I just want my…

Are “Clicks” Really Equal to “Shares”? This seems to be a perplexing question a lot of marketers are asking today….

Since the concept of Search Engine Optimization (SEO) and Pay Per Click (PPC) have become such a prominent force in…