Data Architecture & Analysis

Omnichannel verses Multichannel Marketing: Customer Experience vs. Marketing Messages With the rapid rise of paths and access points in the customer…

If there’s ever been a clearer sign of the importance of understanding your audience, look to today’s announcement by Adobe…

When I start thinking about direct attribution when it comes to Digital Marketing, a song creeps into my brain ……..

Hey Look! We got a Like! Oh and someone Retweeted us! Surely our audience thinks “We Rock!”. But do they?…