Data Architecture & Analysis

September 23, 2016 There’s No Ignoring It Anymore: Maximizing the Customer Experience Lifts ROI

Customers coming to your web and mobile properties are wanting a lot more from your company these days. In fact…

September 16, 2016 5 Social Media Analytics Trends You Need To Pay Attention -> Now

In the last 8 to 10 years Social Media Marketing has grown and matured. It use to be marketers were…

February 24, 2016 Understanding Engagement: How Facebook Made Counting Likes – Irrelevant

The Need to Stop Counting Likes, Starts Now. Facebook has once again changed the playing field. Counting how many “Likes”…

December 1, 2015 Data Driven Marketing: Maximizing Personalization Efforts

Data-Driven Marketing (DDM) refers to gathering or acquiring, analyzing and applying information about customer and consumer wants, needs, context, behavior…