Data Driven Digital Marketing, Demand Generation & Consumer Engagement Blog

2012 20/Apr

Buzz Monitoring Tools Help You Integrate Your Online Marketing Strategies There are a lot of tools out there on the market that can help marketers understand what’s going on in the world around them, particularly online.  Buzz monitoring and the tools you need to use to monitor the key words and key phrases that are […]

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2012 16/Apr

We all want to be liked, right?  We need to feel that sense of community and when someone likes us, that makes us feel like we belong to something greater.  Its the same in social media communities as well.  As individuals we want to know that what we are sharing, people are finding valuable enough to share […]

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2012 13/Apr

* This is a partial reprint of Li’s ClickZ column on Integrated Marketing Mark Twain once wrote in a letter in 1897, “…the report of my death was an exaggeration.” This too can be said of email with so many experts proclaiming its demise. The reality is, email marketing isn’t dying just yet, but it is changing. It’s becoming more efficient, […]

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2012 18/Mar

Fear. Fear of Negativity. Fear of Social Media. Almost every company has it when they take one look at what’s going on in social media. The question is whether you embrace it or run from it. Fear of the unknown, of what “could” happen stops a lot of companies right in their tracks. It also has […]

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2012 11/Feb

* This is a partial reprint of Li’s ClickZ column on Integrated Marketing Small business owners are probably some of the hardest-working people I know. Constantly pressed for time, juggling and balancing priorities, trying to figure out which strategies to implement to get them closer to success – it’s hard to find time to breathe. […]

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2012 16/Jan

*  This is a partial reprint of Liana Li Evans’ previously published ClickZ article There’s a panel at SES that usually ends up drawing a packed house. “SEO is Dead! Long Live SEO” never fails to impress the audience, especially with all the cries that “Social media is now ‘king.’” As I am primarily a social media marketer, but […]

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2011 7/Dec

In marketing it’s all about making connections.  Products and services to messages, facts to value propositions, companies to potential customers these connections are all vital to having you marketing strategies succeed .  Marketers generally assume that the messages they devise will be easily understood by customers and that they will be able to make the […]

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2011 30/Nov

I was both appalled an intrigued this week about the story that took off like wildfire in the press where a high school senior dared to tweet her negative opinion about a government official, in this case, the governor of Kansas, Sam Brownback.  The article on CNN, “The girl who dared to tweet about Gov. […]

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