Data Driven Digital Marketing, Demand Generation & Consumer Engagement Blog

2015 19/Oct
Customer Journeys Make Direct Attribution Difficult

When I start thinking about direct attribution when it comes to Digital Marketing, a song creeps into my brain ….. A long, long time ago I can still remember how that music used to make me smile And I knew if I had my chance That I could make those people dance And maybe they’d […]

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2015 12/Oct
Working with Purpose

Understanding that tactics are not strategy is vital for a team’s success. However, for a business to be truly successful, it’s leaders must be able to convey purpose.  Without purpose how does any team understand what you are strategizing for?   More importantly, how do your customers understand the value you bring to their lives? […]

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2015 5/Oct
Achieving Digital Marketing Clarity

It’s tough, isn’t it?  This new world of marketing?  Tweet this, Instagram that?   What if I just want my potential customer just to call me for services, do I really need to be on Blab.IM?  Do I need to create a board on Pinterest?  Share videos on Facebook? What about Vine…do I really need […]

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2015 25/Jun
Clicks & Likes vs. Sharing

Are “Clicks” Really Equal to “Shares”? This seems to be a perplexing question a lot of marketers are asking today.  Clicks do indicate an action, as does a share, does it not?  The answer can be more complex than just looking at the action of clicking and sharing. Sure, both require that your hand reaches […]

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2012 1/Aug

Since the concept of Search Engine Optimization (SEO) and Pay Per Click (PPC) have become such a prominent force in the online marketing world because they can be measured through analytics by seeing the Click to Conversion ratios, companies have become very focused on this to decide whether a program is successful or it failed. […]

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2012 22/May

What is a marketing success?  What is a marketing failure? When it comes to social media  and integrated marketing, unless you have a plan to measure what your are doing how will you know?  There’s a lot to be said about knowing where your audience is, understanding how they talk about you, planning your social media strategy, getting […]

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2012 11/May

Next to taxes and death, change is the only thing in this world that is certain.  As the tides of the internet push and pull and the whims of social media community members ebb and flow, so does the popularity, web site traffic, interest and buzz around tools, applications and sites in social media.  Even […]

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