Tag: data integrity

April 9, 2019 5 Foundational Elements to Audience Building (Part 2 of 2)

In part 2 of this 2-part series on 5 Foundational Elements to Audience Building, I’ll be covering the 3 remaining…

April 8, 2019 5 Foundational Elements to Audience Building (Part 1 of 2)

Managing the customer experience has become increasingly complicated. The customer’s journey becomes fragmented across marketing technologies, devices and platforms. The…