On Monday July 25th, 2011 I had the gracious opportunity to be in Philadelphia’s NBC 10‘s  studios  for taping a segment that appeared on the Wednesday July 27th, 2011 airing of The 10! Show.  The segment highlighted my book, Social Media Marketing:  Engaging Strategies for Facebook, Twitter & Other Social Media, and with Bill Henley I discussed the different aspects of social media marketing.  From researching your audience, to engaging with them and rewarding them.  the clip of the segment is below, but feel free to also look at our special NBC10 offer on the book – 30% off (offer expires 10/31/2011)!

For reference about the analytic & measuring tools I mentioned in the interview, check out Google Analytics, Trackur and Viral Heat