In the last 8 to 10 years Social Media Marketing has grown and matured. It use to be marketers were…
Liana "Li" Evans
Customer Experience Consultant
Digital Transformation Strategist
Adobe Subject Matter Expert
Liana "Li" Evans
Customer Experience Consultant
Digital Transformation Strategist
Adobe Subject Matter Expert
Research & Strategy
February 24, 2016
Understanding Engagement: How Facebook Made Counting Likes – Irrelevant
The Need to Stop Counting Likes, Starts Now. Facebook has once again changed the playing field. Counting how many “Likes”…
November 23, 2015
Who Should Handle Your Company’s Social Media Engagement Strategy?
Customer Service, Marketing, Public Relations & Communications, IT or perhaps an outsourced agency are all options a company can consider…
May 14, 2012
Social Media Marketing is an Investment, Not a “Free” Marketing Channel
Free Marketing Tools Are Great! Who Doesn’t Love “Free”? Social Media is a free marketing tool, isn’t it? In the very basic…