Liana "Li" Evans

Customer Experience Consultant

Digital Transformation Strategist

Adobe Subject Matter Expert

Liana "Li" Evans

Customer Experience Consultant

Digital Transformation Strategist

Adobe Subject Matter Expert

Social Media

December 7, 2011 Making the Connection: How Duracell Misses the Mark with Daughtry Facebok Campaign

In marketing it’s all about making connections.  Products and services to messages, facts to value propositions, companies to potential customers…

November 30, 2011 Buzz Monitoring Tools in the Wrong Hands

I was both appalled an intrigued this week about the story that took off like wildfire in the press where…

October 9, 2011 Research Tools For Making Great Social Media Strategies

*  This is a partial reprint of Liana Li Evans’ previously published ClickZ article Before you decide to implement any tactic in…

September 23, 2011 What is Foursquare: A Business Guide to Location Based Marketing

Lately the team here at Da Li Social Integrated Marketing has been getting a lot of questions about “What is…