News & Media

November 5, 2015 Upping the Analytics Ante: Adobe Acquires Comscore’s ‘DAX’ Digital Analytix

If there’s ever been a clearer sign of the importance of understanding your audience, look to today’s announcement by Adobe…

November 30, 2011 Buzz Monitoring Tools in the Wrong Hands

I was both appalled an intrigued this week about the story that took off like wildfire in the press where…

November 13, 2009 Can Rupert Murdoch’s News Corp Sites Survive Without Google? Could Social Media be the Key?

*This content was previously published on Social Conversations in November 2009. Social conversations was a product of Serengeti Communications which…