Liana "Li" Evans

Customer Experience Consultant

Digital Transformation Strategist

Adobe Subject Matter Expert

Liana "Li" Evans

Customer Experience Consultant

Digital Transformation Strategist

Adobe Subject Matter Expert

Marketing

April 20, 2012 Buzz Monitoring Tools Can’t Tell You Everything

Buzz Monitoring Tools Help You Integrate Your Online Marketing Strategies There are a lot of tools out there on the…

April 16, 2012 What’s the Value of a Like?

We all want to be liked, right?  We need to feel that sense of community and when someone likes us,…

April 13, 2012 Are You Integrating Email with Your Social Media Strategies?

* This is a partial reprint of Li’s ClickZ column on Integrated Marketing Mark Twain once wrote in a letter in 1897, “…the report of…

March 18, 2012 Are You Afraid of Loosing Control in Social Media?

Fear. Fear of Negativity. Fear of Social Media. Almost every company has it when they take one look at what’s going…