Social Media Measurement

September 16, 2016 5 Social Media Analytics Trends You Need To Pay Attention -> Now

In the last 8 to 10 years Social Media Marketing has grown and matured. It use to be marketers were…

February 24, 2016 Understanding Engagement: How Facebook Made Counting Likes – Irrelevant

The Need to Stop Counting Likes, Starts Now. Facebook has once again changed the playing field. Counting how many “Likes”…

December 1, 2015 Data Driven Marketing: Maximizing Personalization Efforts

Data-Driven Marketing (DDM) refers to gathering or acquiring, analyzing and applying information about customer and consumer wants, needs, context, behavior…

October 19, 2015 Is Direct Attribution a Myth?

When I start thinking about direct attribution when it comes to Digital Marketing, a song creeps into my brain ……..