Data Architecture & Analysis

April 16, 2012 What’s the Value of a Like?

We all want to be liked, right? We need to feel that sense of community and when someone likes us,…

April 13, 2012 Are You Integrating Email with Your Social Media Strategies?

* This is a partial reprint of Li’s ClickZ column on Integrated Marketing Mark Twain once wrote in a letter in 1897, “…the report of…

June 28, 2010 Do You Build or Do You Join a Social Media Community?

*This content was previously published on Social Conversations in June 2010. Social conversations was a product of Serengeti Communications which closed…

June 25, 2010 Social Media Doesn’t Always Lead to Instant Click Conversions

*This content was previously published on Social Conversations in June 2010. Social conversations was a product of Serengeti Communications which closed…